We are looking for a Marketing Manager to join our growing team who will be responsible for managing the company's marketing initiatives.

Role Objectives:

• Establish positioning, identify target audiences, and develop marketing plans and strategies with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, driving internal collaborations
• Analyze customer insights, consumer trends, market analysis, competitor analysis, pricing, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

Responsibilities:

• Establish marketing goals based on past performance and market forecasts
• Oversee current offerings and come up with initiatives for new products and services
• Work with the marketing team to develop detailed marketing plans for all media channels and the sales team
• Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communication with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients and acts as a representative for the marketing department in important buyer meetings
• Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives
• Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
• Coordinate with the sales team and support team to get insights and reports to make marketing more effective.

Requirements:

• Bachelor’s degree in marketing, business, or related field
• More than 2 years experience in Marketing or related field
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including matrix driven thinking
• Ability to travel as necessary.